Netflix & GM Super Bowl
To help normalize electric cars, Netflix is putting EVs in their shows. Not in all of them, no.
Only in the ones that make sense. They’re not monsters.
CANNES LIONS - Silver & Bronze / ANDYS - Gold / NYF - 2 Gold & 3 Bronze
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CANNES LIONS - Silver & Bronze / ANDYS - Gold / NYF - 2 Gold & 3 Bronze ///
OREO Doomsday Vault
There was an asteroid coming. So we built a vault for OREOs in Svalbard, Norway, next to the Global Seed Vault.
I mean, anything less than that would’ve been irresponsible.
CANNES LIONS - Silver & 2 Bronze / ONE SHOW - Best in Show & 2 Gold & 3 Silver & 4 Bronze / CLIOS - 3 Silver & 2 Bronze / NYF - 2 Grand / LIA - Gold & Silver & 3 Bronze
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CANNES LIONS - Silver & 2 Bronze / ONE SHOW - Best in Show & 2 Gold & 3 Silver & 4 Bronze / CLIOS - 3 Silver & 2 Bronze / NYF - 2 Grand / LIA - Gold & Silver & 3 Bronze ///
THINS Camo-Packs
Regular OREOs are for kids but THINS are for GROWN UPS,
so we made packs that parents can use so their children don’t steal their cookies.
CANNES LIONS - Bronze / ONE SHOW - Silver & 5 Bronze / CLIOS - Gold & Silver & Bronze / D&AD - Wood Pencil
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CANNES LIONS - Bronze / ONE SHOW - Silver & 5 Bronze / CLIOS - Gold & Silver & Bronze / D&AD - Wood Pencil ///
Pick Up Your Poop
Cologuard is an easy stool test you can take at home to screen for colon cancer. But yep, stool. Ewww.
People generally don’t like handling sh*t, but they do it every single day for their dogs .
So we got dogs to convince humans to pick up their own sh*t.
Volkswagen ID.4
Kids, amirite? (I don’t have kids but apparently they do these kind of things)
The OREO Offering
Recent reports seem to confirm we’re not alone. So just in case there are aliens out there,
we offered them some OREOs, like any good host would do.
We asked Twitter what kind of OREO we should include. Twitter loves their Double Stuff.
Also, what type of milk. You know, for intergalactic dunking. There was no contender for whole milk.
And where should the ETs eat, so they can be comfortable. Humans chose a bed (my personal favorite)
We made this pack so fans could make their own offerings. I think they sold out in 3 hours, but I got one before.
Bridgerton x Tanqueray
A bunch of people were saying the Jonas Brothers looked like the Bridgerton brothers so we taught Joe how to be one.
CLIOS - Silver / CLIO ENTERTAINMENT - 3 Gold & 2 Silver / NYF - Bronze
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CLIOS - Silver / CLIO ENTERTAINMENT - 3 Gold & 2 Silver / NYF - Bronze ///
Electoral Coins
In many states, election ties are still broken with a coin toss. Yep. Coins decide who represents us,
and therefore who makes very important decisions about very important topics. It’s all very strange.
electoralcoins.com
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electoralcoins.com -
Don Julio Rosado
It’s a tequila, it’s pink, the bottle looks cool. There wasn’t much more to say.
CAKESTERS & BLOCKBUSTER
OREO Cakesters are like OREOs on steroids that originally launched in 2007, but then were discontinued.
People loved them and kept asking for them to come back so when OREO finally decided to bring them back,
we were like, OK we’ll launch them, but in 2007.
AMIA Booth
This was tough. We had to force people to remember a terrorist attack in order to keep pushing for justice.
CANNES LIONS - Gold & Bronze
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CANNES LIONS - Gold & Bronze ///
Verizon Prepaid
Verizon told us their Prepaid was better than others. We believed them. And repeated it a lot.
Corona Cans
The brief was that you can take cans anywhere so, because we’re sneaky,
we flipped it and talked about how a can can take you anywhere.
Fibertel Friends
A long time ago, people used to use facebook. And facebook friends were not real friends.
So in Argentina’s Friendship Day (a real thing) an internet company did a spot about it.
CANNES LIONS - Silver
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CANNES LIONS - Silver ///
Schneider beer
Schneider overtly targeted immature men. So we told these immature men that being immature wasn’t their fault,
it was the world’s fault. Pretty immature of us.
Fibertel Photogenic
The fake story of a fake guy with a very real problem.
CANNES LIONS - Silver / CLIOS - Bronze
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CANNES LIONS - Silver / CLIOS - Bronze ///
Granja Tres Arroyos
This is one of my favorites because it combines telling people to eat chicken with their hands, fake science, sexy music and dumb jokes.
Banco Hipotecario
In Argentina, the movie “Big” was called “Quisiera ser grande” (“I wish I was Big.”) Weird, I know.
So this campaign was called “I wish I was an owner,” because this bank was all about being an owner.
Some print stuff
